Luis | Founder AT GINA’S NAIL SUPPLIES

GINA’S NAIL SUPPLIES eCommerce Business Success

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Excellent company with outstanding expertise.

I have been working with Ritik and the Boost Star Experts team for more than three years, and their knowledge and support have made a huge difference. They improved our website speed, core web vitals, SEO, and ad strategy, helping us compete in a tough industry.

POSITIVE BUSINESS IMPACT

Highlighting the Significant Impact of 6 Months on Online Business with BOOST STAR Experts's Help

3.73x

Improved ROAS (from 1.96x to 3.73x)

41.9 %

Lower CPA (from $25.06 to $14.55)

50%

Reduced Ad Spend while sustaining sales

2x

Brand Visibility & Awareness

50%

Ad Spend

Higher Conversions | Better engagement & repeat buyers

GINA’S NAIL SUPPLIES Ecommerce Success

Achieved Results After Doing :

Google Ads | Meta Ads | SEO | CRO | Speed Optimization

See how Gina’s Nails Supplies improved ROAS, cut CPA by 41.9%, and built trust to achieve 4X growth in the competitive nail care market.

How GINA’S NAIL SUPPLIES Achieved Success in Online Business?

How Gina’s Nail Supplies Achieved Success in Online Business

Challenges Faced

  1. Highly Competitive Market – Many established beauty brands dominating the nail-care niche.

  2. Low ROAS & Wasted Spend – Poorly set up ad campaigns with weak targeting.

  3. Poor Mobile Experience – Slow loading speeds and difficult checkout process.

  4. Limited SEO Visibility – Missing from key search results like “best gel polish kit for beginners.”

  5. Low Conversion Rates – Visitors not converting due to unclear product pages.

Strategies by Boost Star Experts

  1. Performance-Based Paid Media – Segmented Google & Meta campaigns (prospecting, retargeting, loyalty).

  2. Conversion Rate Optimization (CRO) – Redesigned mobile UI, one-click checkout, trust badges, and live chat.

  3. SEO & Content Funnel – Optimized product pages, blogs, and FAQs for high-value keywords.

  4. Brand Trust – Added video tutorials, nail swatch galleries, and verified customer reviews.

  5. Streamlined UX – Improved navigation, faster load speed, and optimized checkout flow.

Results Achieved

  1. ROAS Almost Doubled – From 1.96x to 3.73x in 6 months.

  2. CPA Reduced by 41.9% – From $25.06 down to $14.55.

  3. Ad Spend Cut by 50% – Yet maintained stable sales volume.

  4. Stronger Brand Awareness – More organic searches & repeat visitors.

  5. Improved Mobile Experience – Higher engagement and faster checkout.

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