Frabella Natural Skin Care Ecommerce Success

Frabella Natural Skin Care Journey to Digital Growth with Boost Star Experts

Frabella Natural Skin Care, a brand focused to providing 100% natural and organic skincare solutions, and wants to increase its online presence and reach a larger audience. and The brand faced many difficulties in growing web traffic, increasing consumer engagement rates, and improving conversion rates. They worked with Boost Star Experts to take their digital approach to the next level.

Challenges

Frabella faced visibility in search engines, resulting in limited organic traffic. And having a great product line, the brand was failing to reach its target age group efficiently. Their website's user experience was not optimized, which caused a high bounce rate and low conversion rates. Also, Frabella social media profile required a more integrated strategy to increase brand visibility and customer interaction and more.

Solutions

• Boost Star Experts created a complete digital marketing campaign targeted to Frabella specific needs. The following important activities were taken:
  
  Search Engine Optimization:
  
  - Conducted an in depth SEO review and updated the website with keyword-optimized content.
  - Improved on-page SEO features including meta descriptions, title tags, and image alt texts to improve organic search ranks.

• Enhanced user experience:
  
  - Redesigned the website layout to provide a more simple and user-friendly experience, resulting in lower bounce rates and increased time spent on the site.
  - Optimized the website's mobile responsiveness for an increasing number of mobile users.
  
• Social Media Strategies:
  
  - Created a consistent content strategy for all social media channels, with a focus on engaging and educating the audience about natural skincare.
  
• Email Marketing Campaigns:
  
  - Created aimed email campaigns to maintain leads and promote repeat purchases.
  - Implemented automated procedures for abandoned carts, new product releases, and seasonal promotions, which led to higher sales.