Nearly 10× Returns with Google Ads Campaign for Dhoop Chaon

14.3k Amount Spend

18.3k Increased sales

11% Increased sales

14.3k Amount Spend

18.3k Increased sales

11% Increased sales

BUSINESS OVERVIEW

Brand Introduction

Established in 1964, Dhoop Chaon & Co. is a popular manufacturer based in Mumbai. They manufacture premium incense and spiritual wellness products including dhoop sticks, agarbatti, glycerin soaps and puja items. All of the products made by Dhoop Chaon & Co. have high-quality herbs and fragrances in their products made to bring calmness, focus and devotion into daily life.

This project needed online sales and profitability using Google ads campaigns delivering valuable conversions. While also showing the brand's beauty, and spiritual element of the brand.

MAJOR BUSINESS CHALLENGES

Issues Identified by Our Team at Project Inception

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1. Strong Market Competition
The market for premium incense and wellness products has many players. Both online and offline brands are trying to attract customers with different products, low prices, and special offers. This makes it hard to stand out.
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2. Customer Trust
Products like dhoop sticks, agarbatti, glycerin soaps, and puja essentials are small and inexpensive. People often hesitate to buy them online without seeing them. That’s why earning their trust is very important.
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3. Visibility in Search Engines
It is not easy to appear in search results for important keywords. Search engines change their rules frequently, so it is challenging to keep a stable flow of visitors.
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4. Creating Content
Creating content that people will read and enjoy is not simple. You need to know what your audience cares about and write in a way that feels genuine, clear, and easy to follow.
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5. Turning Visitors Into Buyers
Getting people to visit the website is the first step after that you have to encourage them to complete a purchase and become a customer.
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6. Showing Product Reliability
When customers cannot touch or see the products, they need proof that the items are good. Reviews, testimonials, and feedback from other buyers help give them confidence to buy.

ACTIONS TAKEN BY OUR TEAM

Strategies & implementations by team boost star experts

ACTION 1

Audience Targeting

We focused on high-intent buyers looking to buy premium home décor and lighting.

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ACTION 2

Creative Optimization

Ads were created to show the product's high quality, which makes them more appealing to customers.

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ACTION 3

Conversion-Focused Landing Pages

Designed to make immediate purchase actions.

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ACTION 4

Continuous Optimization

Weekly monitoring and fine-tuning to maximize ROI.

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ACTION 5

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RESULTS

Highlighting the Significant Impact on Online Business with BOOST STAR Experts Help Within 6 Months

14.3k

Amount Spend

18.3k

Amount Generated

11%

Increased sales

BEFORE AFTER

CHECK OUT OUR BEFORE / AFTER SUCCESS

Learn how Dhoop Chaon achieved nearly 10× ROAS, 4.94% conversion rate, and steady sales growth with a targeted Google Ads campaign in just one month.

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CLIENT REVIEW

FEEDBACK BY Suraj | Founder AT DHOOP CHAON & CO.

Suraj | Founder at DHOOP CHAON & CO.

⭐⭐⭐⭐⭐

Wonderful company and exceptionally skilled team.

This is Suraj; I manage Dhoop Chaon & Co. We were looking for experts to support our premium Shopify website and digital growth. Boost Star Experts turned out to be the perfect choice. They delivered strong results, understood our heritage brand values, and were supportive throughout the process. We look forward to continuing our partnership for future campaigns.

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RESULTS IN DETAIL

The strategies we used helped Dhoop Chaon grow its online presence and achieve significant results during the campaign:

Growth In Sales: Google ads led to a total of 17 purchases, while the daily conversions were always increasing from the beginning of the campaign month after month.

High ROAS: The campaign had a return on ad spend of 981.31%, almost 10 times, and every ₹1 spent returned roughly ₹9.85 in revenue way more than we had set out for originally.

Improved Conversion Rate: The campaigns reached a 4.94% conversion rate, which shows that the audience found the ads relevant and engaging.

Enhanced Brand Value: By highlighting the authenticity of the products, premium materials, and spiritual meaning, the campaigns strengthened how customers see and relate to the brand.

Scalable Framework: The strategy built a strong base for future growth, allowing for budget expansion, retargeting campaigns, and promotion of festival-season collections like puja kits and themed products.

CONCLUSION

Dhoop Chaon’s campaign illustrates how even a traditional heritage brand can achieve powerful digital growth with the right Google Ads strategy. Despite operating in a highly competitive market with low-ticket products, the brand achieved nearly 10× ROAS, a 4.94% conversion rate, and consistent daily sales growth. By combining precise audience targeting, compelling creatives that reflected the brand’s spiritual essence, and conversion-focused landing pages, the campaign not only boosted revenue but also strengthened customer trust and brand authenticity.

This success has laid a scalable foundation for future growth, including festival-season promotions, retargeting campaigns, and budget expansion. The results prove that with the right mix of storytelling and performance marketing, even legacy spiritual and wellness brands can thrive in the digital age.