Doubled Revenue Online Women Wear Baller Babe

8600$Spend Amounts

44900$ Increased Sales

823% Increased Sales

8600$Spend Amounts

44900$ Increased Sales

823% Increased Sales

BUSINESS OVERVIEW

Brand Introduction

This is an Australian Based Women Active Wear Brand main focus about keeping fit and healthy in our day to day living. They are selling fashionable leggings and bodysuits in athletic sportswear!

They are looking to scale the business & increase its sales as well as brand value. Their major goal is to get 5x ROAS on ad spend

MAJOR BUSINESS CHALLENGES

Issues Identified by Our Team at Project Inception

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1. High Competition
The activewear market is saturated with numerous established and emerging brands, each striving to capture consumer attention through innovative designs, sustainable practices, and competitive pricing strategies.
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2. Target Audience Segmentation
Women activewear consumers are incredibly diverse, including everyone from professional athletes who require high-performance gear to casual wearers who prioritize comfort and style for everyday activities.
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3. Maintaining Brand Authenticity
Consumers are increasingly looking for brands that are not only authentic but also aligned with their values, such as sustainability, inclusivity, ethical practices, and social responsibility.
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4. Building Trust & Credibility
New brands need to establish trust and credibility in a competitive market dominated by well-known names, which requires innovative strategies and consistent quality to gain customer loyalty & recognition.
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5. Social Media Algorithms
Changes in social media algorithms can significantly impact the organic reach of posts, making it crucial for businesses to stay updated and adapt their strategies to maintain visibility.
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6. Seasonal Demand Fluctuations
Demand for activewear can fluctuate seasonally, influenced by factors such as weather changes, upcoming fitness events, and evolving fashion trends, which can significantly impact consumers.

ACTIONS TAKEN BY OUR TEAM

Strategies & implementations by team boost star experts

ACTION 1

Develop a strong brand identity with unique selling points and consistently produce high-quality content to ensure your business stands out from the competition, attracts a loyal customer base, and fosters long-term growth and success in your industry. Engage with your audience through social media.

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ACTION 2

Utilize advanced data analytics to effectively segment your audience, enabling the creation of highly personalized and targeted marketing campaigns tailored specifically for different audience segments, resulting in significantly improved engagement and conversion rates.

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ACTION 3

Ensure that your brand messaging remains consistently clear and transparent across all platforms. Actively engage in practices and communications that genuinely reflect and uphold your core brand values, fostering trust and authenticity with your audience.

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ACTION 4

Leverage social proof effectively by incorporating customer reviews, detailed testimonials, strategic influencer partnerships, and transparent communication regarding product quality and sourcing practices to build lasting trust and credibility with your audience and potential customers.

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ACTION 5

Stay updated with algorithm changes to keep your content relevant, diversify your social media strategy to reach a wider audience, and invest in targeted paid advertising campaigns to ensure consistent visibility and optimal engagement with your target market.

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RESULTS

Highlighting the Significant Impact on Online Business with BOOST STAR Experts Help Within 6 Months

8600$

Spend Amounts

44900$

Generated Amounts

823%

Increased Sales

BEFORE AFTER

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Discover how a Baller Babe women's activewear brand in Australia boosted sales to $44.9k from an $8.6k ad spend in just 6 months with Digital Marketing

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RESULTS IN DETAIL

The Solution was implemented & helped to grow the store to achieve the following results within 6 months:

Increased Sales: We have generated over $44.9k in revenue, which was just 5.1k as compared to the past 6 months.

High ROAS: We have achieved 5x Return On Ad Spend, which is higher than as compared to the past 6 months. Earlier the account was 0.76x.

Improved Brand Awareness : By targeting lots of new customers, we developed the good brand value of the brand in the market & organic search volume also got increased due to our plan of action.

Lower CPA: We have lowered the CPA by working 6 months on this store, by increasing the sales we automatically lower the CPA in the campaign.

CONCLUSION

The Apparel Industry is highly competitive, & success requires the strategic approach. We created the well plan by focusing brand awareness, Targeting Audience, and Conversion rate optimization we were able to achieve our goal. Our objective was to get sales with 5x ROAS & we got that return on investment. This store tell by targeting the right audience with the perfect strategy we can achieve our goals through digital marketing.