Meta Ads vs. Google Ads: Major Differences

Running online ads in 2025 is one of the best ways to grow a business. However, when it comes to paid advertising, most people are confused between the two major platforms. These platforms are Meta Ads and Google Ads. Both are best, but they work in their ways. 

Read on to know more about the major difference between Meta Ads vs Google Ads. understand how they work, and which platform might be the eBay for your business.

What are Meta Ads?

Meta ads refer to advertising on Meta platforms, mainly Facebook and Instagram.

These platforms have billions of users and are great for visual content. With Meta's advertising strategy, businesses can show ads in different formats. These formats could be images, videos, carousels, and more.

These are the types of different meta ad campaigns:

Awareness campaigns

This campaign is mainly focused on reaching out to a wider audience. 

Engagement campaigns 

It focuses mainly on likes, comments, and shares.

Conversion campaigns 

The major focus is to drive sales or leads. 

Businesses also have the best option to choose Boost Star Experts or other agencies to help them set up and run ads effectively. 

What are Google Ads?

Google Ads allows you to advertise on Google’s search engine and its partner websites. 

There are two main types: 

Google Search Ads

These appear at the top of the Google search results page. For instance, if someone searches “ laptop under 50k,” then your ad can appear right at the top of the page.

Google Display Ads

These are the visual ads that show up on websites, YouTube, and mobile apps.

Google Ads are great for targeting people based on what they are actively searching for. That’s why they work well for e-commerce and businesses that want to drive traffic to their websites.

Digital Marketing with Meta Ads

Running ads on Facebook and Instagram gets people’s attention. You can target people based on their:

• Age, gender, and location
• Interests and hobbies
• Behaviour and online activity 

The level of audience targeting in Meta Ads is highly detailed, which makes it perfect for reaching the right people with the right message. One of the best things about meta ads is their ability to create brand awareness and connect with users emotionally. If you’re in the fashion, lifestyle, food, or beauty industries, this platform is perfect for you. 

Digital Marketing with Google Ads

Digital marketing with Google Ads focuses more on intent-based marketing. When someone types a query in Google, it shows that they are actively looking for something. This makes Google Ads great for capturing leads, getting sales quickly, and getting high-ticket products. 

For e-commerce, Google Ads can show product images, prices, and even store ratings. This makes it perfect for e-commerce businesses.

Meta Ads Manager Tips

To get the most out of your ads on Facebook and Instagram, here are some useful Meta Ads Manager tips:

• Use A/B testing to see which ad works better.
• Don't just write posts, create proper campaigns with clear goals.
• Keep an eye on your ad metrics like reach, engagement, and conversions.
• Use custom audiences and lookalike audiences for better targeting.

 Meta Ads service can help you set up advanced campaigns, save time, and improve your return on ad spend. 

Best Ad Platform For Small Businesses

You might be wondering what the best Ad platform is for small businesses. It depends:

Choose Meta Ads if your goal is to build brand awareness, get engagement, or promote visually appealing products or services. Whereas, choose Google Ads if your goal is to drive direct conversions or target people who are already searching for your products or services.

Google Ads vs Meta Ads

Google search Ads are best for the target audience who are ready to take action (buy, sign up, etc.). Whereas, Meta Ads are better for creating brand awareness or retargeting people who visited your website earlier.

Conclusion

Choosing between Meta Ads and Google Ads depends on your audience, goals, and budget. If you’re new to the Ads, then you can check both platforms. The right ad strategy can bring amazing results. Whether you’re looking to boost your sales or build brand awareness through Ads. Keep experimenting and keep learning until you know what works for your business. 

If you are ready to grow your business with Ads that work, connect with a BOOST STAR Experts today and get a custom Meta or Google Ads strategy made for your business. Connect with us and let’s boost your brand together.