IRIS Home Fragrances Accelerate Growth with BOOST STAR Experts

Achieved Results After Doing :

Website Development | Website Design | Website Speed Optimization

When it first launched back in 2008, IRIS was the first to bring modern home fragrance solutions like reed diffusers, ultrasonic diffusers, scented candles, and room mists to the country.

IRIS Home Fragrances Story

IRIS products are created with something called Aromachology in mind, which is basically the study of how fragrances can affect our emotions and behavior. When you bring home an IRIS fragrance, you’re adding a pleasant scent and enriching your mood.

View IRIS Store

Losing Sales with Slow Website Performance

Confusing navigation, outdated design, slow speed, poor mobile experience - it’s clear that IRIS’s website was falling short of what it could be.

The user experience
Users encountered a site that was hard to navigate, with elements not where they expected them to be.
The design
The look of a website is like the storefront of a brick-and-mortar shop, and it needs to make a great first impression. However, IRIS’s website didn't reflect the high-end, sophisticated vibe the brand was aiming for. The design felt a bit tired and didn't show off the luxury and elegance that the brand is all about.
The Speed
The website site had some serious delays in loading, which can drive customers away faster than a bee to honey. Waiting for a page to load is just not something people have time for anymore. No one wants to wait, and that’s a real problem when it comes to retaining online customers.

Speeding Up with BOOST STAR Experts

When IRIS Home Fragrances reached out to us at BOOST STAR Experts, we knew we had the amazing opportunity to make a real difference.

Modern Design
We gave the website a new modern design that reflects the premium quality of their products. We enhanced the visual appeal and chose warm, inviting colors. Our goal was to create an immediate impression on visitors that IRIS provides the best home fragrances.
Improving User Experience
Our BOOST STAR Experts team structured the layout to help customers find their desired items. We improved the browsing experience by:
Simplifying the menu
Creating an easy-to-use search feature
Organizing products in a specific sensible manner
Website Speed Optimization
Website speed was a big deal for us. We optimized the website to ensure it loaded quickly and ran smoothly across all devices. This meant we compressed images, refined code, and eliminated unnecessary elements that might slow things down.

Boosting Conversations With a High-Performance Website

We put much effort into updating and optimizing IRIS Home Fragrances' website and we couldn't have been happier with the results. The project came to life and delivered what it promised.

Increased Website Traffic

Website visits shot up. The fresh design, better features, and mobile-friendly setup made people stick around and check out the site instead of leaving right away. They found what they wanted, and even spent more time browsing.

Website visits increased by 30%.
Reduced the bounce rate by 25%.
Visitors spent 20% more time on the site, engaging with products and content.

Improved Conversion Rates

More visitors were turning into paying customers. The streamlined experience encouraged more people to complete their purchases, which in turn boosted sales.

Conversion rates saw a 15% increase.
A 20% higher checkout completion rate.

Enhanced User Experience

We all know how frustrating it is to visit a site that’s slow or hard to use. But thanks to our upgrades, IRIS customers couldn't be happier. The site now loads faster and has a more user-friendly layout, leading to glowing reviews.