Beyond Beauty Page Succès du commerce électronique

Challenge:

- The client had minimal online presence, brand visibility, and website traffic.

- Conversions from the website were very low.

- Engagement on social media was not consistent across all platforms.

- The SEO strategy in place was ineffective for search engine rankings.


Strategy:

Conducted a website audit to identify opportunities to optimize it. After that, he developed an effective SEO strategy featuring keyword optimization, quality content generation, and link-building. He designed a social media marketing plan with a calendar of content and ad campaigns. Created useful and engaging content that will retain and capture audience interest. The performance on this was tracked with data analytics and the strategies adjusted to drive the best results.

Execution

- Optimized website content with relevant keywords to make it search engine friendly.

- Manage high quality backlinks to build up domain authority and search engine rankings.

- Developed and executed a social media content calendar that contained informative posts, offers, and customer reviews

- Tight social media ad campaigns to reach the interest-based audience and to engage them

- Reviewing comments, reply to messages, host live sessions; such activities create engagement with followers to build up a strong online community.

Results:

- Website traffic increased by 70 % in the first three months.

- Doubled conversion rate by 50%, which yielded more sales and revenues.

- Improved search engine result page ranking across search engines, placing multiple keywords at the top of Google.

- Lifted social media engagement by 80% with remarkable growth in followers and interactions.

- Enriched brand visibility and positioned Beyond Beauty Page as a credible name within the skincare niche.