Maximizing Returns Online wooden Flooring Floor Land Store

53200£Spend Amounts

435000 £ Increased sales

149 % Increased sales

53200£Spend Amounts

435000 £ Increased sales

149 % Increased sales

APERÇU DE L'ENTREPRISE

Présentation de la marque

This is an UK Based Online Wooden Flooring Brand. A now-known leading brand in the UK's flooring industry, we are unrivalled when it comes to expertise and customer satisfaction.

They are looking to scale the business & increase its sales as well as brand value. Their major goal is to get 7x ROAS on ad spend.

LES GRANDS DÉFIS DES ENTREPRISES

Problèmes identifiés par notre équipe au début du projet

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1. Highly Competitive Market
The market for wooden flooring is highly competitive, featuring numerous brands, both online and offline, each vying for customers' attention with a wide array of unique product offerings, competitive price points, and enticing promotions.
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2. Building Trust and Credibility
Building trust and credibility is essential when selling high-ticket items like wooden flooring online, as customers may be hesitant to make a purchase without seeing and feeling the product firsthand.
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3. Local SEO Optimization
Achieving and maintaining high rankings in search engine results for relevant keywords is difficult due to the highly competitive nature of the market and constant algorithm changes.
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4. Creating Engaging Content
Developing content that resonates with your audience and encourages engagement can be time-consuming and requires creativity. Solution: Implementing a strategic approach and leveraging insights can streamline the process and enhance engagement.
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5. Conversion Rate Optimization (CRO)
One of the biggest obstacles in digital marketing is converting website visitors into paying customers. This challenge becomes even more significant when dealing with high-value items, and products like wooden flooring.
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6. Leveraging Social Proof
Convincing potential customers of the quality and reliability of your products when they cannot physically interact with them, requires innovative strategies to build trust and credibility online.

ACTIONS MENÉES PAR NOTRE ÉQUIPE

Stratégies et mises en œuvre par des experts vedettes de Team Boost

ACTION 1

To truly differentiate your brand from competitors, develop a strong and unique selling proposition (USP). Invest strategically in high-quality content marketing, effective SEO techniques, and targeted advertising campaigns to ensure your brand stands out prominently in the market.

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ACTION 2

To build trust with customers, provide detailed product descriptions that include key features and benefits, high-quality images and engaging videos, customer testimonials, and samples. Also, highlight any certifications and guarantees to enhance credibility.

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ACTION 3

Effectively balance both broad and local SEO strategies. Optimize your website by incorporating relevant keywords, crafting valuable content, and acquiring quality backlinks. Implement local SEO tactics to attract and engage customers in specific geographic regions.

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ACTION 4

Produce a diverse range of content types, such as informative blog posts, engaging tutorials, detailed how-to videos, and compelling customer stories. Utilize various social media platforms to share your content widely and foster meaningful interactions with your audience.

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ACTION 5

Improve your website’s user experience (UX) by making it mobile-friendly, fast-loading, and easy to navigate. Incorporate clear calls-to-action (CTAs), provide live chat support, and ensure a smooth, hassle-free checkout process for your visitors.

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RÉSULTATS

Souligner l'impact significatif sur le commerce en ligne avec l'aide des experts BOOST STAR dans les 6 mois

53200£

Spend Amounts

435000£

Generated Amounts

149%

Increased sales

AVANT APRÈS

CONSULTEZ NOS SUCCÈS AVANT/APRES

Discover how a leading Floor Land UK flooring brand achieved 7x ROAS with Boost Star Experts Google Ads strategic marketing Learn about the challenges solutions

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AVIS CLIENT

COMMENTAIRES DE Lee | Founder à FLOOR LAND

Lee | Founder at FLOOR LAND

⭐⭐⭐⭐⭐

Great company and amazingly talented developers

We have a huge website in the U.K. called Floor Land UK, which is in a very competitive online market. I have been working with Ritik for 3 years, now. He is the best developer I have ever seen, especially on website speed and core web vitals which is very important in todays world. Also know their stuff on SEO. Extremely talented people who deserve every success in the world.

Laissez-vous inspirer ➤ ➤

RÉSULTATS EN DÉTAIL

The Solution was implemented & helped to grow the store to achieve the following results within 14 months:

Increased Sales: We have generated over £435k in revenue, which was just 122k as compared to the past 14 months.

High ROAS: We have achieved 8x Return On Ad Spend, which is higher than as compared to the past 14 months. Earlier the account was 6x.

Improved Brand Awareness: By targeting lots of new customers, we developed the good brand value of the brand in the market & organic search volume also got increased due to our plan of action.

Lower CPA: We have lowered the CPA by working 6 months on this store, by increasing the sales we automatically lower the CPA in the campaign.

CONCLUSION

The Flooring Industry is highly competitive, & success requires a strategic approach. We created the well plan by focusing on brand awareness, Targeting Audience, and Conversion rate optimization, and we were able to achieve our goal. Our objective was to get sales with 8x ROAS & we got that return on investment. This store tells by targeting the right audience with perfect strategy we can achieve our goals through digital marketing.