APERÇU DE L'ENTREPRISE

Présentation de la marque

This USA-based women’s nail polish store is dedicated to offering a diverse collection of premium products that combine quality and affordability. We recognize the challenge of finding exceptional items at budget-friendly prices, so we’ve made it our goal to provide an extensive selection of top-tier, cost-effective options designed to meet your needs effortlessly


They are looking to scale the business & increase its sales as well as brand value. Their major goal is to get 3x ROAS on ad spend.

LES GRANDS DÉFIS DES ENTREPRISES

Problèmes identifiés par notre équipe au début du projet

  • Highly Competitive Market:

    • The nail polish market is saturated with many established brands and new entrants, making it challenging to stand out.
    • Brands like OPI, Essie, and Sally Hansen dominate, requiring new brands to find unique selling propositions.
  • Target Audience Engagement:

    • Reaching and engaging the right audience can be difficult. The brand needs to identify and appeal to various segments, such as fashion-forward individuals, eco-conscious consumers, or those looking for long-lasting formulas.
  • Brand Differentiation:

    • It’s crucial to differentiate the brand in terms of quality, color variety, sustainability, or innovative formulas. Clear and consistent messaging is essential to convey what sets the brand apart.
  • Maintaining a Consistent Online Presence:

    • Consistently creating and sharing engaging content across social media platforms, blogs, and other digital channels requires time and resources.
    • High-quality images, tutorials, and user-generated content are needed to maintain interest and engagement.
  • Influencer Collaboration:

    • Partnering with the right influencers can be challenging. It’s important to find influencers who align with the brand's values and have a genuine following that trusts their recommendations.
  • User Experience and E-commerce Optimization:

    • Ensuring the brand's website is user-friendly, mobile-optimized, and provides a seamless shopping experience is critical. Slow load times, difficult navigation, or complicated checkout processes can deter potential customers.

ACTIONS MENÉES PAR NOTRE ÉQUIPE

Stratégies et mises en œuvre par des experts vedettes de Team Boost

ACTION 1

SEO and Online Visibility:

  • Competing for visibility on search engines is tough. Effective SEO strategies are needed to ensure the brand appears in searches related to nail polish and related beauty products.

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ACTION 2

Customer Retention:

  • Beyond acquiring customers, retaining them is a challenge. Loyalty programs, regular updates, and exceptional customer service are key to maintaining a loyal customer base.

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ACTION 3

Adapting to Trends:

  • The beauty industry is trend-driven. Keeping up with and swiftly adapting to new trends, seasonal colors, and consumer preferences is necessary to stay relevant.

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ACTION 4

Sustainability and Ethical Practices:

  • There is growing demand for eco-friendly and cruelty-free products. Ensuring the brand meets these expectations while effectively communicating these practices can be challenging.

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ACTION 5

Budget Constraints:

  • Competing with larger brands with significant marketing budgets can be tough. Strategic allocation of limited resources to achieve maximum impact is crucial for smaller or new brands.
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RÉSULTATS

Souligner l'impact significatif sur le commerce en ligne avec l'aide des experts BOOST STAR dans les 6 mois

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Acrylics/Gels/Accessories Providing our customers with the highest standards of customer service and Affordable prices for quality nail's supplies - Fantasy Nai

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RÉSULTATS EN DÉTAIL

The Solution implemented & helped to grow the store to achieve the following results within 3 months:

Increased Sales :
We have generated over $10k revenue in 3 months.

Improved Brand Awareness : By targeting lots of new customers, we developed the good brand value of the brand in the market & organic search volume also got increased due to our plan of actions.

Lower CPA : We have lowered the CPA by working 3 months on this store, by increasing the sales we automatically lower the CPA in the campaign.



CONCLUSION

The Cosmetics Industry is highly competitive, & success requires the strategic approach. We created the well plan by focussing brand awareness, Targeting Audience, Conversion rate optimization we were able to achieve our goal. Our objective was to get sales & we got that return on investment. This store tells by targeting the right audience with perfect strategy we can achieve our goals through digital marketing. 

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DES ÉTUDES DE CAS PLUS PROUVÉES

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